The topic of social media engagement has never been more important for modern companies. With more and more organisations adopting social media as a main part of their marketing plans, consumers have come to expect high levels of personalized interaction, quality content, and frequent updates via social media. Due to this, a lot of marketing managers have come to ask the question: ‘When is the best time to post my content?’
Naturally, companies want their content to be seen by as many people as possible. Therefore, a lot of research and discussion has gone into the ideal day and time to post content on each social media site. For the purposes of this blog, I will be focussing on Facebook as it is still the most popular social media outlet and often what a lot of companies are most concerned with.
Firstly, it’s necessary to point out that the best times to post on social media may be different for every industry and their respective audiences. Therefore, it is advisable to use the following findings and research as a guide but to ultimately experiment and find out when your audience is most active.
Now, on to the good stuff. QuickSprout (http://www.quicksprout.com/) produced a popular infographic, which can be seen here, that shows weekdays (particularly thursdays and fridays) as achieving the highest levels of engagement. This is thought to be due to people becoming more easily distracted towards the end of the work-week and therefore more likely to access social media. Conversely, weekends are often shown to be the worst times to post in terms of engagement due to people spending their free time on activities they enjoy rather than checking social media.
Specific times to post are a trickier area to nail down. Initially, avoiding times between 10pm-6am is good practice as people are often asleep during these hours. Other than that, the best advice I can give you is to experiment with times during the day. Try a post out at lunch-time, or the end of the day, or at 9am.
Most importantly, monitor what happens to each of these posts! Tools such as Simply Measured and Fanpage Karma allow you to analyze each of your posts and find out which times of the day lead to the highest engagement levels. Moreover, after a few weeks of experimentation, you’ll start to be able to pick out the times where you get the most likes, shares, or clicks. Then you can begin to really build your engagement levels by placing your best content at these times.
For more in-depth information and discussion, frequenting blogs such as HubSpot and bufferSocial is always good practice for any marketer and can give you a wealth of knowledge on every aspect of social media marketing!