Lead generation does exactly what the name implies – generating new leads for your company to sell to directly. Using a variety of online and offline sources we can give potential customers the opportunity to register their interest, ask for a callback, request a brochure, and enter a competition or just sign up for your mailing list. Because all leads we generate have specifically opted-in to hear from you this can be an exceptionally powerful and cost-effective form of marketing.
There are a couple of main approaches to lead generation: where you capture the data on your own site/landing page and when we capture and clean the data before delivering it to your systems. Both approaches have their advantages and challenges and by understanding more about your business and requirements we can advise on what will work best for you.
In addition to capturing the opt-in we can also ask other questions to can help you build up a picture of your new customers and help you ensure that they are receiving the right messages at the right time.
Using our expertise, we can identify new customers who specifically want to hear from you and ensure they give their permission in the clearest, most compliant, way possible to ensure the long-term growth of your company.
New leads can be generated for all manner of reasons. You may want to build lists, send email newsletters or generate sales leads for your call centre. There are plenty of ways to build a database of fresh leads. Ginger Nut Media can help you to build your new consumer list in one of the ways listed.
Depending on your campaign, one or all of the sources would be appropriate. Contact the team to find out which suit your needs or for additional ideas on how we can work with you. We will recommend the most effective path for your company and manage the lead generation process for you, from start to finish.
Through our online database capture software we can clean, check and test the data in order to ensure that the details you receive are accurate and responsive – making your money go further.
Our aim is to build you a selection of quality leads, by this we mean new consumers who are more likely to be interested in your product and therefore spend their money with you due to them having ‘qualified’ an interest in your services or products.
Lead generation is often paired with lead management to move leads through the purchase funnel.
1 - Email
Emails are sent out to your target audience. They click through onto a specially built landing page and give you the information you need.
2 - Premium Online Surveys
People fill in their details and then answer your sponsored questions, you capture the information you need, their answers.
3 - Display
People click on display advertising around the web taking them to onto a specially built landing page where they give you the information you need.
4 - Premium Pull Co-registration
When people register for related products or services we offer them the opportunity to register for you.
5 - Telephone Surveys
Our partner call centres collect peoples information and respondents opt to receive a call from your sales team.
Real-time creative Optimisation
As part of our lead nurture activity we are also able to offer you full optimisation of the follow up emails in real time, based on a number of factors such as:
• The information captured on sign-up,
• The engagement stats on emails,
• Sales data from your website,
• The weather
• Location of the recipient
• Multiple other factors
We can deliver these benefits by adjusting the images displayed in the email at the point of download. This can give an incremental increase in response rates and also can provide valuable insight that can be fed back into your CRM system and other advertising such a lookalike targeting, retargeting and much much more.